SEO stands for Search engine optimization. It’s a process
by which your site or blog can improve its Search engine position. In this Post
we will discuss about what SEO is
and what its importance is.
After creating a blog or a site everyone become totally fed
up of not getting any visitors. It’s a big problem. But have you ever thought
that how the people will know about your site? How they can find your site?
That’s the main reason most of the quality blogs or sites are still struggling
in their business.
Nowadays Google is dominating the Search Engine industry. So our target should be to rank the site in
Google for specific keywords. Before Starting, I have to say that Search engine optimization is an
ongoing process and if you want to get the long term result you have to give
enough time in this section.
We will discuss the process of Keyword research later. But I
am just giving the basic ideas here. Sign in to Google adword keyword research
tool. Then click the exact search and view all columns. And put the keyword
that you want to work with. See the competition, CPC, amount of visitors then
decide what to do. Without keyword research you can’t have success in the long
run. But if you spend a few hours it can save a lot of effort and money.
When you have completed your blog, you have to start
optimizing its pages. That’s popularly known as on page Optimization. It’s a very important part.
The on page SEO includes the title of your site, the title
of your post, keyword density, keyword position, word count, content and HTML
ration etc. You have to remember that if you want to rank your blog for any
keyword you have to put that keyword in the site’s title and also in the post
title. The main keyword has to be present in these titles.
The Keyword density should not cross 4%. At least post 500+
words post per page. Your keywords should be put in the 1st line of the
article and in the last Para too. At least target 1 main keyword and 2
substitute keywords per article. Please see the attached image; there I have
marked the points. Take a deep look. Where I have put the keywords, where I have
put the alternative keywords. It’s a 250 words article. In case of 500 words article
you have to include another 2 Para. “Subtitle 3” and Conclusion. In the
conclusion you can put your main keyword. Remember that you should use closely
related auxiliary keywords in all the sub title sections. The main keyword
should be present in the title and the conclusion.
Article for Onpage Optimization |
Then
complete the Meta tags. Now a day’s these are not very important but doing them
is good. Meta tags include the Meta title tag, description, keywords etc. you
can easily analyze the on page SEO
from different online free sites like Ranking today. It’s not a very big deal.
After checking all of these on page factors you can start
thinking for off page optimization.
Remember that SEO is a vast thing and you have to study a
lot, read SEO forums, blogs articles
to know the updates. The SEO strategies
that are killing the search engine today may damage the website tomorrow. So
you have to be very careful and follow some techniques of SEO from the basic to
the professional. Stay tune for the 2nd part where we will discuss
about the off page SEO.