Saturday, July 28, 2012

What is SEO? on page SEO (part 1)

SEO stands for Search engine optimization. It’s a process by which your site or blog can improve its Search engine position. In this Post we will discuss about what SEO is and what its importance is. 

After creating a blog or a site everyone become totally fed up of not getting any visitors. It’s a big problem. But have you ever thought that how the people will know about your site? How they can find your site? That’s the main reason most of the quality blogs or sites are still struggling in their business.

Nowadays Google is dominating the Search Engine industry. So our target should be to rank the site in Google for specific keywords. Before Starting, I have to say that Search engine optimization is an ongoing process and if you want to get the long term result you have to give enough time in this section. 

Before Starting a blog, the main thing that you should do is to research your keywords. That’s the main step but most of our SEO specialist forgets to do that and that’s the reason most of their clients fell in to hot water in the long run. For researching the keywords there are some tools like Google adword keyword research tool, Market samurai etc. But if you can understand the process then Googleadword keyword research tool is enough. 

We will discuss the process of Keyword research later. But I am just giving the basic ideas here. Sign in to Google adword keyword research tool. Then click the exact search and view all columns. And put the keyword that you want to work with. See the competition, CPC, amount of visitors then decide what to do. Without keyword research you can’t have success in the long run. But if you spend a few hours it can save a lot of effort and money. 

When you have completed your blog, you have to start optimizing its pages. That’s popularly known as on page Optimization. It’s a very important part. 

The on page SEO includes the title of your site, the title of your post, keyword density, keyword position, word count, content and HTML ration etc. You have to remember that if you want to rank your blog for any keyword you have to put that keyword in the site’s title and also in the post title. The main keyword has to be present in these titles. 

The Keyword density should not cross 4%. At least post 500+ words post per page. Your keywords should be put in the 1st line of the article and in the last Para too. At least target 1 main keyword and 2 substitute keywords per article. Please see the attached image; there I have marked the points. Take a deep look. Where I have put the keywords, where I have put the alternative keywords. It’s a 250 words article. In case of 500 words article you have to include another 2 Para. “Subtitle 3” and Conclusion. In the conclusion you can put your main keyword. Remember that you should use closely related auxiliary keywords in all the sub title sections. The main keyword should be present in the title and the conclusion.

on page seo
Article for Onpage Optimization

 Then complete the Meta tags. Now a day’s these are not very important but doing them is good. Meta tags include the Meta title tag, description, keywords etc. you can easily analyze the on page SEO from different online free sites like Ranking today. It’s not a very big deal.

After checking all of these on page factors you can start thinking for off page optimization.
Remember that SEO is a vast thing and you have to study a lot, read SEO forums, blogs articles to know the updates. The SEO strategies that are killing the search engine today may damage the website tomorrow. So you have to be very careful and follow some techniques of SEO from the basic to the professional. Stay tune for the 2nd part where we will discuss about the off page SEO.


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